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Jr. NBA Youth Basketball Program

About the Program


The Jr. NBA Youth Basketball (JNYB) is a national youth basketball program designed to develop fundamental skills, sportsmanship and a love for the game of basketball. The NBA & Canada Basketball grassroots initiative empowers community sport groups, facilities, and clubs to positively influence youth through basketball.



Learning - The Jr. NBA program creates opportunities for all children to learn and play basketball, through qualified coaching and programming, in a positive, safe, supportive, and development-focused environment.

Activity - Canada Basketball & the NBA hold the goal of seeing the health of a nation, and through the Jr. NBA Program, Coaches, and Coordinators work to influence children to be active for life by creating a positive impression on physical activity.

Success - The Jr. NBA program promotes the use of size appropriate equipment to allow children to experience success on the basketball court based on their age/stage.

FUNdamentals - Canada Basketball and the NBA believe following Sport Canada’s Long Term Athlete Development (LTAD) Model will put children in position to be successful through their physical lives. Through a focus on foundational skills, children can work to become physically literate, and the Jr. NBA acts as the entry point to basketball in Canada.

Respect - The Jr. NBA Curriculum promotes a team environment and the inclusion of all the individuals throughout the session. Through team games, Jr. NBA Coaches encourage all children to lift each other up when down by taking a holistic approach towards basketball.


Program Details

  • A 12-week basketball program designed by the NBA and Canada Basketball.
  • Typical programs run each session for between 45 and 75 mins.
  • Programming specially designed for children ages 5-12.
  • Player Package including a Jr. NBA Reversible Jersey, Wilson basketball, and more.
  • Coach training through the NCCP FUNdamentals Workshop.
  • Curriculum including Coach Manual, Lesson Plans, Drill Bank, and additional resources.
  • Provincial and national membership and liability insurance.
  • Access to the Jr. NBA name, marks, logos, images, and other marketing materials.


Interested in becoming a leader in grassroots basketball? Host your own Jr. NBA program in your community! The Jr. NBA works with municipalities, community organizations, youth sports groups, and grassroots basketball leaders to deliver quality youth basketball programming in communities across Canada.

Whether you are adapting or expanding an existing program, or launching a new community basketball program, Jr. NBA can work for you. If you need any assistance, don’t hesitate to contact Jr. NBA staff for support at